Introduction

• • C’mon Joiners [COJU] builds, distributes, and promotes mobile apps that benefit both individuals and communities.
  • We have a unique and principled approach to marketing—or rather, a lack of traditional marketing. Our philosophy is rooted in the belief that if an app is useful, it will naturally proliferate through word-of-mouth, social sharing, and community engagement.
  • We reject conventional advertising methods, focusing instead on delivering value, fostering organic growth, and maintaining transparency with our users.

Core Principles

1. Quality Over Hype
   • • Our apps will stand or fall based on their intrinsic value and usefulness.
     • If an app solves a real problem, users will naturally recommend it to their friends, family, and colleagues.
     • COJU does not rely on artificial demand creation; we focus on delivering tangible solutions.
2. Community-Driven Growth
   • • COJU apps are designed for communal use, encouraging user collaboration and interaction.
     • Our users are our best advocates; their experiences and recommendations will drive growth.
     • We provide platforms where users can suggest new app ideas, shaping the future of COJU based on genuine needs.
3. Affordability and Value
   • • COJU offers a low-cost subscription model with three tiers:
       • • Member: €3/month
         • Pro: €6/month
         • Exec: €9/month
       • Subscribers get access to an ever-increasing range of apps with no additional charges.
       • A two-month discount is available for annual subscribers.
4. No Pushy Advertising
   • • COJU does not engage in traditional marketing, advertisements, or sales tactics.
     • We are all “immunized” against marketing due to constant exposure; we refuse to contribute to the noise.
     • If an app is good, it will succeed organically; if it isn’t, it will fade naturally.
5. Transparent Trial Model
   • • All COJU apps are free to try, offering 5 runs before requiring membership.
     • After the trial, users need to obtain a personal PIN via COJU membership.
     • This model allows potential users to experience the app risk-free and decide if it’s right for them.
6. Encouraging Contribution Without Gimmicks
   • • Users are encouraged to suggest new apps they’d like to see within COJU.
     • Particularly outstanding suggestions may be rewarded with a free one-year membership, fostering genuine participation.
     • We believe in listening to our community without using gimmicky reward programs.
7. Trust and Security
   • • Our entire website and app ecosystem operate under HTTPS, ensuring a secure experience for all users.
     • APKs are signed and verified, providing confidence in their authenticity.
     • No personal data is misused or shared beyond what is required for the app’s operation.
8. Flexible Membership Management
   • • Stripe handles all membership transactions with full transparency.
     • Users can upgrade, downgrade, or even suspend their membership anytime without hassle. Users are in control; as they should be.

Distribution Strategy

1. Private APK Distribution
   • • COJU apps are available via a secure download page on our website.
     • The installation process is clearly outlined with step-by-step guides to help users navigate Android’s unknown sources requirements.
     • QR codes are provided for easy direct access.
2. Organic Social Presence
   • • COJU will utilize social media platforms for community engagement, not advertising.
     • Posts will focus on informative content, success stories, and user contributions.
     • No intrusive sales tactics—only valuable, relevant information.
3. Exclusivity as a Strength
   • • Positioning COJU as an exclusive, invite-only club fosters a sense of belonging and trust.
     • Users are encouraged to see COJU as a facility shared among those who truly benefit from it.

Challenges & Solutions

1. Overcoming Installation Barriers
   • • Solution: Provide clear, simple guides with visuals to help users enable “Install Unknown Apps.”
2. Ensuring trust through detailed explanations of APK signing and verification.
   • • Encouraging User Engagement Without Marketing
     • Solution: Relying on in-app collaboration features and natural conversations about the app.
     • Letting users drive app growth organically through meaningful interactions.
3. Handling User Support Efficiently
   • • Solution: Providing a self-help knowledge base, along with email-based support for those needing assist

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       ance.

     • Encouraging community-led troubleshooting and feature suggestions.

Conclusion

• • COJU’s “marketing” strategy is not about traditional promotion but about delivering value, listening to users, and growing organically through trust and usefulness. Our belief is simple: “If it’s good, people will use it. If it’s not, they won’t.”
  • By adhering to our core principles of authenticity, affordability, and community focus, COJU stands apart from the noise of the digital world. We are here to provide effective tools, not to sell dreams.

Our motto: “There’s always a way, and there’s usually a better one.”

This is marketing done the COJU way.